--- title: Business Technology Strategy | Business Strategy (2) description: Business Strategy | Learn how technology can maximize your business with a comprehensive IT strategy and support plan. (2) --- [![Innovative logo](https://blog.innovativeinc.net/hubfs/INNO_Wordmark_Primary_KO_RGB.png)](https://www.innovativeinc.net/) - About - [The Innovative Way](https://www.innovativeinc.net/the-innovative-way) - [Our Team](https://www.innovativeinc.net/our-team) - [Service Area](https://www.innovativeinc.net/service-area) - [Service Level Agreement (SLA)](https://www.innovativeinc.net/service-level-agreement) - [Refer a Business](https://www.innovativeinc.net/referrals) - [Careers](https://www.innovativeinc.net/careers) - Partner With Us - [innovateCORE](https://www.innovativeinc.net/innovate-core) - [innovateAHEAD](https://www.innovativeinc.net/innovate-ahead) - [innovateSMART](https://www.innovativeinc.net/innovate-smart) - [innovateSTRONG](https://www.innovativeinc.net/innovate-strong) - [innovateTRUST](https://www.innovativeinc.net/innovate-trust) - Areas of Expertise - [Information Technology](https://www.innovativeinc.net/information-technology) - [Business Continuity & Disaster Recovery (BCDR)](https://www.innovativeinc.net/bcdr) - [Cybersecurity](https://www.innovativeinc.net/cybersecurity) - [Phone & Voice](https://www.innovativeinc.net/phone-voice) - [Printer & Copiers](https://www.innovativeinc.net/printer-copiers) - Industries - [Healthcare / HIPAA](https://www.innovativeinc.net/healthcare-hippaa) - [Manufacturing](https://www.innovativeinc.net/manufacturing) - [Nonprofit](https://www.innovativeinc.net/nonprofit) - [Professional Services](https://www.innovativeinc.net/professional-services) - [Property Management](https://www.innovativeinc.net/property-management) - Learning - [The Innovative Blog](https://blog.innovativeinc.net/blog) - [Press Releases](https://www.innovativeinc.net/press-releases) - [Podcast](https://www.innovativeinc.net/innovative-leadership-podcast/) - [Events](https://www.innovativeinc.net/events) - [Free Cybersecurity Assessment](https://www.innovativeinc.net/cybersecurity-assessment) - About - [The Innovative Way](https://www.innovativeinc.net/the-innovative-way) - [Our Team](https://www.innovativeinc.net/our-team) - [Service Area](https://www.innovativeinc.net/service-area) - [Service Level Agreement (SLA)](https://www.innovativeinc.net/service-level-agreement) - [Refer a Business](https://www.innovativeinc.net/referrals) - [Careers](https://www.innovativeinc.net/careers) - Partner With Us - [innovateCORE](https://www.innovativeinc.net/innovate-core) - [innovateAHEAD](https://www.innovativeinc.net/innovate-ahead) - [innovateSMART](https://www.innovativeinc.net/innovate-smart) - [innovateSTRONG](https://www.innovativeinc.net/innovate-strong) - [innovateTRUST](https://www.innovativeinc.net/innovate-trust) - Areas of Expertise - [Information Technology](https://www.innovativeinc.net/information-technology) - [Business Continuity & Disaster Recovery (BCDR)](https://www.innovativeinc.net/bcdr) - [Cybersecurity](https://www.innovativeinc.net/cybersecurity) - [Phone & Voice](https://www.innovativeinc.net/phone-voice) - [Printer & Copiers](https://www.innovativeinc.net/printer-copiers) - Industries - [Healthcare / HIPAA](https://www.innovativeinc.net/healthcare-hippaa) - [Manufacturing](https://www.innovativeinc.net/manufacturing) - [Nonprofit](https://www.innovativeinc.net/nonprofit) - [Professional Services](https://www.innovativeinc.net/professional-services) - [Property Management](https://www.innovativeinc.net/property-management) - Learning - [The Innovative Blog](https://blog.innovativeinc.net/blog) - [Press Releases](https://www.innovativeinc.net/press-releases) - [Podcast](https://www.innovativeinc.net/innovative-leadership-podcast/) - [Events](https://www.innovativeinc.net/events) - [Free Cybersecurity Assessment](https://www.innovativeinc.net/cybersecurity-assessment) - Categories - Follow Us - [Business Strategy](https://blog.innovativeinc.net/blog/topic/business-strategy) - [Cybersecurity](https://blog.innovativeinc.net/blog/topic/cybersecurity) - [Devices](https://blog.innovativeinc.net/blog/topic/devices) - [Disaster Recovery](https://blog.innovativeinc.net/blog/topic/disaster-recovery) - [Employee Retention](https://blog.innovativeinc.net/blog/topic/employee-retention) - [HIPAA](https://blog.innovativeinc.net/blog/topic/hipaa) - [Life at Innovative](https://blog.innovativeinc.net/blog/topic/life-at-innovative) - [Microsoft Windows](https://blog.innovativeinc.net/blog/topic/microsoft-windows) - [Outsourced IT Support](https://blog.innovativeinc.net/blog/topic/outsourced-it-support) - [Printers and Copiers](https://blog.innovativeinc.net/blog/topic/printers-copiers) - [Purchasing](https://blog.innovativeinc.net/blog/topic/purchasing) - [Technology Strategy](https://blog.innovativeinc.net/blog/topic/technology-strategy) - [Threat Prevention](https://blog.innovativeinc.net/blog/topic/threat-prevention) - - - - - IT Starts with Strategy Learn how technology can maximize your business with a comprehensive IT strategy and support plan. Subscribe - Categories - [Business Strategy](https://blog.innovativeinc.net/blog/topic/business-strategy) - [Cybersecurity](https://blog.innovativeinc.net/blog/topic/cybersecurity) - [Devices](https://blog.innovativeinc.net/blog/topic/devices) - [Disaster Recovery](https://blog.innovativeinc.net/blog/topic/disaster-recovery) - [Employee Retention](https://blog.innovativeinc.net/blog/topic/employee-retention) - [HIPAA](https://blog.innovativeinc.net/blog/topic/hipaa) - [Life at Innovative](https://blog.innovativeinc.net/blog/topic/life-at-innovative) - [Microsoft Windows](https://blog.innovativeinc.net/blog/topic/microsoft-windows) - [Outsourced IT Support](https://blog.innovativeinc.net/blog/topic/outsourced-it-support) - [Printers and Copiers](https://blog.innovativeinc.net/blog/topic/printers-copiers) - [Purchasing](https://blog.innovativeinc.net/blog/topic/purchasing) - [Technology Strategy](https://blog.innovativeinc.net/blog/topic/technology-strategy) - [Threat Prevention](https://blog.innovativeinc.net/blog/topic/threat-prevention) - Social - - - - - [![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png)](https://blog.innovativeinc.net/blog/six-signs-youre-working-with-a-mature-msp) [Business Strategy](https://blog.innovativeinc.net/blog/topic/business-strategy) | [Outsourced IT Support](https://blog.innovativeinc.net/blog/topic/outsourced-it-support) ## [Six Signs You're Working with a Mature MSP](https://blog.innovativeinc.net/blog/six-signs-youre-working-with-a-mature-msp) By: [Ryan Stickel](https://blog.innovativeinc.net/blog/author/ryan-stickel) July 18th, 2025 The world of technology can be daunting to navigate. The terminology is confusing, the solutions are complex and accountability is essential. This emphasizes the importance of partnering with an accountable IT provider who not only completes the job effectively but also has the right people and processes in place to ensure smooth execution. But what does that look like? [Read More](https://blog.innovativeinc.net/blog/six-signs-youre-working-with-a-mature-msp) Share - Close - - - - [mailto:?body=https://blog.innovativeinc.net/blog/six-signs-youre-working-with-a-mature-msp](mailto:?body=https://blog.innovativeinc.net/blog/six-signs-youre-working-with-a-mature-msp) [![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png)](https://blog.innovativeinc.net/blog/marylands-new-it-services-tax-what-businesses-need-to-know) [Business Strategy](https://blog.innovativeinc.net/blog/topic/business-strategy) | [Outsourced IT Support](https://blog.innovativeinc.net/blog/topic/outsourced-it-support) ## [Maryland's New IT Services Tax: What Businesses Need to Know](https://blog.innovativeinc.net/blog/marylands-new-it-services-tax-what-businesses-need-to-know) By: [Ryan Stickel](https://blog.innovativeinc.net/blog/author/ryan-stickel) June 26th, 2025 The state of Maryland has included a three percent tax on data and information technology services in its fiscal year 2026 budget. Let’s discuss what that will entail and who it will directly impact. [Read More](https://blog.innovativeinc.net/blog/marylands-new-it-services-tax-what-businesses-need-to-know) Share - Close - - - - [mailto:?body=https://blog.innovativeinc.net/blog/marylands-new-it-services-tax-what-businesses-need-to-know](mailto:?body=https://blog.innovativeinc.net/blog/marylands-new-it-services-tax-what-businesses-need-to-know) [![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png)](https://blog.innovativeinc.net/blog/evaluating-msp-pros-cons-using-rfp) [Insider](https://blog.innovativeinc.net/blog/topic/insider) | [Business Strategy](https://blog.innovativeinc.net/blog/topic/business-strategy) ## [Evaluating an MSP: The Pros and Cons of Using an RFP](https://blog.innovativeinc.net/blog/evaluating-msp-pros-cons-using-rfp) By: [Ryan Stickel](https://blog.innovativeinc.net/blog/author/ryan-stickel) June 16th, 2025 When evaluating a new managed service provider (MSP), a business might issue a Request for Proposal (RFP). RFPs offer structure and transparency, but they may not provide every business with what it’s looking for when it comes to managed services. [Read More](https://blog.innovativeinc.net/blog/evaluating-msp-pros-cons-using-rfp) Share - Close - - - - [mailto:?body=https://blog.innovativeinc.net/blog/evaluating-msp-pros-cons-using-rfp](mailto:?body=https://blog.innovativeinc.net/blog/evaluating-msp-pros-cons-using-rfp) [![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png)](https://blog.innovativeinc.net/blog/why-prioritize-upgrade-windows-10) [Microsoft](https://blog.innovativeinc.net/blog/topic/microsoft) | [Business Strategy](https://blog.innovativeinc.net/blog/topic/business-strategy) ## [Why You Should Prioritize Your Upgrade From Windows 10](https://blog.innovativeinc.net/blog/why-prioritize-upgrade-windows-10) By: [Ryan Stickel](https://blog.innovativeinc.net/blog/author/ryan-stickel) February 7th, 2025 2025 has arrived and many businesses will need to prepare for a significant event in the tech world. On October 14, Windows 10 will reach its end of support. This means Microsoft will no longer provide updates, patches or security fixes for this operating system. [Read More](https://blog.innovativeinc.net/blog/why-prioritize-upgrade-windows-10) Share - Close - - - - [mailto:?body=https://blog.innovativeinc.net/blog/why-prioritize-upgrade-windows-10](mailto:?body=https://blog.innovativeinc.net/blog/why-prioritize-upgrade-windows-10) [![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png)](https://blog.innovativeinc.net/blog/preparing-business-artificial-intelligence) [Technology Strategy](https://blog.innovativeinc.net/blog/topic/technology-strategy) | [Business Strategy](https://blog.innovativeinc.net/blog/topic/business-strategy) ## [Preparing Your Business for Artificial Intelligence](https://blog.innovativeinc.net/blog/preparing-business-artificial-intelligence) By: [Ryan Stickel](https://blog.innovativeinc.net/blog/author/ryan-stickel) January 30th, 2025 Artificial intelligence (AI) tools seem to be everywhere these days, and your business is looking to implement them and reap the benefits. The tools you currently use might even tout that they are now “powered by AI.” This prospect of increased productivity is exciting, but we should take a step back and assess these tools. [Read More](https://blog.innovativeinc.net/blog/preparing-business-artificial-intelligence) Share - Close - - - - [mailto:?body=https://blog.innovativeinc.net/blog/preparing-business-artificial-intelligence](mailto:?body=https://blog.innovativeinc.net/blog/preparing-business-artificial-intelligence) [![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png)](https://blog.innovativeinc.net/blog/what-is-a-strategic-business-review) [Technology Strategy](https://blog.innovativeinc.net/blog/topic/technology-strategy) | [Business Strategy](https://blog.innovativeinc.net/blog/topic/business-strategy) ## [What is a Strategic Business Review?](https://blog.innovativeinc.net/blog/what-is-a-strategic-business-review) By: [Ryan Stickel](https://blog.innovativeinc.net/blog/author/ryan-stickel) November 22nd, 2024 Every business uses technology differently, and how you leverage technology plays a crucial role in your company’s productivity and efficiency. But how well are you aligned with the people managing that technology? What meetings or mechanisms are in place to ensure satisfaction, reinforce strategy and plan for the future? [Read More](https://blog.innovativeinc.net/blog/what-is-a-strategic-business-review) Share - Close - - - - [mailto:?body=https://blog.innovativeinc.net/blog/what-is-a-strategic-business-review](mailto:?body=https://blog.innovativeinc.net/blog/what-is-a-strategic-business-review) [![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png)](https://blog.innovativeinc.net/blog/improving-customer-experiences-with-technology) [Business Strategy](https://blog.innovativeinc.net/blog/topic/business-strategy) ## [Improving Customer Experiences with Technology](https://blog.innovativeinc.net/blog/improving-customer-experiences-with-technology) By: [Ryan Stickel](https://blog.innovativeinc.net/blog/author/ryan-stickel) August 29th, 2024 Now, more than ever, small businesses like yours have to find ways to stand out amongst the crowd and create a valuable customer experience. There are a ton of different options out there for consumers, so how can you gain an edge on the competition and provide a top-notch customer experience? Through technology! [Read More](https://blog.innovativeinc.net/blog/improving-customer-experiences-with-technology) Share - Close - - - - [mailto:?body=https://blog.innovativeinc.net/blog/improving-customer-experiences-with-technology](mailto:?body=https://blog.innovativeinc.net/blog/improving-customer-experiences-with-technology) [![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png)](https://blog.innovativeinc.net/blog/why-your-small-business-is-a-prime-target-for-cyber-threats) [Business Strategy](https://blog.innovativeinc.net/blog/topic/business-strategy) | [Cybersecurity](https://blog.innovativeinc.net/blog/topic/cybersecurity) ## [Why your small business is a prime target for cyber threats](https://blog.innovativeinc.net/blog/why-your-small-business-is-a-prime-target-for-cyber-threats) By: [Ryan Stickel](https://blog.innovativeinc.net/blog/author/ryan-stickel) August 27th, 2024 You probably have a lot on your plate when running your small business. Each day brings new challenges, and there isn’t a ton of time to sit down and worry about your cybersecurity strategy. You’re a small business, so why would anyone want to hack you? Wouldn’t they be better off going after a large corporation with loads of cash and data? [Read More](https://blog.innovativeinc.net/blog/why-your-small-business-is-a-prime-target-for-cyber-threats) Share - Close - - - - [mailto:?body=https://blog.innovativeinc.net/blog/why-your-small-business-is-a-prime-target-for-cyber-threats](mailto:?body=https://blog.innovativeinc.net/blog/why-your-small-business-is-a-prime-target-for-cyber-threats) [![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png)](https://blog.innovativeinc.net/blog/lessons-learned-from-crowdstrike-outages) [Business Strategy](https://blog.innovativeinc.net/blog/topic/business-strategy) | [Cybersecurity](https://blog.innovativeinc.net/blog/topic/cybersecurity) | [Disaster Recovery](https://blog.innovativeinc.net/blog/topic/disaster-recovery) | [Outsourced IT Support](https://blog.innovativeinc.net/blog/topic/outsourced-it-support) ## [Lessons Learned from the CrowdStrike Outages](https://blog.innovativeinc.net/blog/lessons-learned-from-crowdstrike-outages) By: [Ryan Stickel](https://blog.innovativeinc.net/blog/author/ryan-stickel) August 2nd, 2024 A couple of weeks ago, a widespread IT issue caused downtime for industries worldwide. This downtime was caused by an update from the cybersecurity application CrowdStrike that crashed Microsoft operating systems. [Read More](https://blog.innovativeinc.net/blog/lessons-learned-from-crowdstrike-outages) Share - Close - - - - [mailto:?body=https://blog.innovativeinc.net/blog/lessons-learned-from-crowdstrike-outages](mailto:?body=https://blog.innovativeinc.net/blog/lessons-learned-from-crowdstrike-outages) [![Blog Feature](https://cdn2.hubspot.net/hubfs/298890/blog-files/blog--cards-feature.png)](https://blog.innovativeinc.net/blog/what-know-about-onboarding-new-msp) [Business Strategy](https://blog.innovativeinc.net/blog/topic/business-strategy) ## [What to Know About Onboarding with Your New MSP](https://blog.innovativeinc.net/blog/what-know-about-onboarding-new-msp) By: [Ryan Stickel](https://blog.innovativeinc.net/blog/author/ryan-stickel) July 10th, 2024 Even after a thorough vetting process, switching IT companies can be scary. It’s a new company, new people and, potentially, new solutions and equipment. As you’re considering MSPs, evaluating and understanding their onboarding process is an important part of understanding their long-term service and operations. [Read More](https://blog.innovativeinc.net/blog/what-know-about-onboarding-new-msp) Share - Close - - - - [mailto:?body=https://blog.innovativeinc.net/blog/what-know-about-onboarding-new-msp](mailto:?body=https://blog.innovativeinc.net/blog/what-know-about-onboarding-new-msp) [Previous](https://blog.innovativeinc.net/blog/tag/business-strategy/page/1) [All posts](https://blog.innovativeinc.net/blog/all) [Next](https://blog.innovativeinc.net/blog/tag/business-strategy/page/3) #### Contact **Headquarters** 13332 Pennsylvania Ave. Hagerstown, MD 21742 [301-739-7414](tel:+13017397414) **Washington, DC** 1717 K Street NW, Suite 900 Washington, DC 20006 [202-971-9991](tel:+12029719991) #### Managed Services - [Managed Services](https://www.innovativeinc.net/services) - [Co-Managed Services](https://www.innovativeinc.net/co-managed-services) - [Service Level Agreement](https://www.innovativeinc.net/service-level-agreement) - [Pricing](https://www.innovativeinc.net/pricing) - [Service Area](https://www.innovativeinc.net/service-area) #### Areas of Expertise - [Information Technology](https://www.innovativeinc.net/information-technology) - [BCDR](https://www.innovativeinc.net/bcdr) - [Cybersecurity](https://www.innovativeinc.net/cybersecurity) - [Phone & Voice](https://www.innovativeinc.net/phone-voice) - [Printer & Copiers](https://www.innovativeinc.net/printer-copiers) #### About - [About](https://www.innovativeinc.net/the-innovative-way) - [Our Team](https://www.innovativeinc.net/our-team) - [Privacy Policy](https://www.innovativeinc.net/privacy-) - [Contact](https://www.innovativeinc.net/contact) - [Book an Appointment](https://meetings.hubspot.com/shurd?uuid=e72ba9dd-044e-4670-8593-c28ca53244eb)