---
title: Business Technology Strategy | Stephanie Hurd
description: Learn how technology can maximize your business with a comprehensive IT strategy and support plan.
---
[](https://www.innovativeinc.net/)
- About
- [The Innovative Way](https://www.innovativeinc.net/the-innovative-way)
- [Our Team](https://www.innovativeinc.net/our-team)
- [Service Area](https://www.innovativeinc.net/service-area)
- [Service Level Agreement (SLA)](https://www.innovativeinc.net/service-level-agreement)
- [Refer a Business](https://www.innovativeinc.net/referrals)
- [Careers](https://www.innovativeinc.net/careers)
- Partner With Us
- [innovateCORE](https://www.innovativeinc.net/innovate-core)
- [innovateAHEAD](https://www.innovativeinc.net/innovate-ahead)
- [innovateSMART](https://www.innovativeinc.net/innovate-smart)
- [innovateSTRONG](https://www.innovativeinc.net/innovate-strong)
- [innovateTRUST](https://www.innovativeinc.net/innovate-trust)
- Areas of Expertise
- [Information Technology](https://www.innovativeinc.net/information-technology)
- [Business Continuity & Disaster Recovery (BCDR)](https://www.innovativeinc.net/bcdr)
- [Cybersecurity](https://www.innovativeinc.net/cybersecurity)
- [Phone & Voice](https://www.innovativeinc.net/phone-voice)
- [Printer & Copiers](https://www.innovativeinc.net/printer-copiers)
- Industries
- [Healthcare / HIPAA](https://www.innovativeinc.net/healthcare-hippaa)
- [Manufacturing](https://www.innovativeinc.net/manufacturing)
- [Nonprofit](https://www.innovativeinc.net/nonprofit)
- [Professional Services](https://www.innovativeinc.net/professional-services)
- [Property Management](https://www.innovativeinc.net/property-management)
- Learning
- [The Innovative Blog](https://blog.innovativeinc.net/blog)
- [Press Releases](https://www.innovativeinc.net/press-releases)
- [Podcast](https://www.innovativeinc.net/innovative-leadership-podcast/)
- [Events](https://www.innovativeinc.net/events)
- [Free Cybersecurity Assessment](https://www.innovativeinc.net/cybersecurity-assessment)
- About
- [The Innovative Way](https://www.innovativeinc.net/the-innovative-way)
- [Our Team](https://www.innovativeinc.net/our-team)
- [Service Area](https://www.innovativeinc.net/service-area)
- [Service Level Agreement (SLA)](https://www.innovativeinc.net/service-level-agreement)
- [Refer a Business](https://www.innovativeinc.net/referrals)
- [Careers](https://www.innovativeinc.net/careers)
- Partner With Us
- [innovateCORE](https://www.innovativeinc.net/innovate-core)
- [innovateAHEAD](https://www.innovativeinc.net/innovate-ahead)
- [innovateSMART](https://www.innovativeinc.net/innovate-smart)
- [innovateSTRONG](https://www.innovativeinc.net/innovate-strong)
- [innovateTRUST](https://www.innovativeinc.net/innovate-trust)
- Areas of Expertise
- [Information Technology](https://www.innovativeinc.net/information-technology)
- [Business Continuity & Disaster Recovery (BCDR)](https://www.innovativeinc.net/bcdr)
- [Cybersecurity](https://www.innovativeinc.net/cybersecurity)
- [Phone & Voice](https://www.innovativeinc.net/phone-voice)
- [Printer & Copiers](https://www.innovativeinc.net/printer-copiers)
- Industries
- [Healthcare / HIPAA](https://www.innovativeinc.net/healthcare-hippaa)
- [Manufacturing](https://www.innovativeinc.net/manufacturing)
- [Nonprofit](https://www.innovativeinc.net/nonprofit)
- [Professional Services](https://www.innovativeinc.net/professional-services)
- [Property Management](https://www.innovativeinc.net/property-management)
- Learning
- [The Innovative Blog](https://blog.innovativeinc.net/blog)
- [Press Releases](https://www.innovativeinc.net/press-releases)
- [Podcast](https://www.innovativeinc.net/innovative-leadership-podcast/)
- [Events](https://www.innovativeinc.net/events)
- [Free Cybersecurity Assessment](https://www.innovativeinc.net/cybersecurity-assessment)
- Categories
- Follow Us
- [Business Strategy](https://blog.innovativeinc.net/blog/topic/business-strategy)
- [Cybersecurity](https://blog.innovativeinc.net/blog/topic/cybersecurity)
- [Devices](https://blog.innovativeinc.net/blog/topic/devices)
- [Disaster Recovery](https://blog.innovativeinc.net/blog/topic/disaster-recovery)
- [Employee Retention](https://blog.innovativeinc.net/blog/topic/employee-retention)
- [HIPAA](https://blog.innovativeinc.net/blog/topic/hipaa)
- [Life at Innovative](https://blog.innovativeinc.net/blog/topic/life-at-innovative)
- [Microsoft Windows](https://blog.innovativeinc.net/blog/topic/microsoft-windows)
- [Outsourced IT Support](https://blog.innovativeinc.net/blog/topic/outsourced-it-support)
- [Printers and Copiers](https://blog.innovativeinc.net/blog/topic/printers-copiers)
- [Purchasing](https://blog.innovativeinc.net/blog/topic/purchasing)
- [Technology Strategy](https://blog.innovativeinc.net/blog/topic/technology-strategy)
- [Threat Prevention](https://blog.innovativeinc.net/blog/topic/threat-prevention)
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# Business Technology
IT Starts with Strategy
Learn how technology can maximize your business with a comprehensive IT strategy and support plan.
Subscribe
- Categories
- [Business Strategy](https://blog.innovativeinc.net/blog/topic/business-strategy)
- [Cybersecurity](https://blog.innovativeinc.net/blog/topic/cybersecurity)
- [Devices](https://blog.innovativeinc.net/blog/topic/devices)
- [Disaster Recovery](https://blog.innovativeinc.net/blog/topic/disaster-recovery)
- [Employee Retention](https://blog.innovativeinc.net/blog/topic/employee-retention)
- [HIPAA](https://blog.innovativeinc.net/blog/topic/hipaa)
- [Life at Innovative](https://blog.innovativeinc.net/blog/topic/life-at-innovative)
- [Microsoft Windows](https://blog.innovativeinc.net/blog/topic/microsoft-windows)
- [Outsourced IT Support](https://blog.innovativeinc.net/blog/topic/outsourced-it-support)
- [Printers and Copiers](https://blog.innovativeinc.net/blog/topic/printers-copiers)
- [Purchasing](https://blog.innovativeinc.net/blog/topic/purchasing)
- [Technology Strategy](https://blog.innovativeinc.net/blog/topic/technology-strategy)
- [Threat Prevention](https://blog.innovativeinc.net/blog/topic/threat-prevention)
- Social
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### Stephanie Hurd
- **Connect with Stephanie Hurd**
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- [mailto:shurd@innovativeinc.net](mailto:shurd@innovativeinc.net)
[](https://blog.innovativeinc.net/blog/what-you-should-know-about-todays-microsoft-outage)
## [What you should know about today’s Microsoft outage.](https://blog.innovativeinc.net/blog/what-you-should-know-about-todays-microsoft-outage)
By: [Stephanie Hurd](https://blog.innovativeinc.net/blog/author/stephanie-hurd)
July 19th, 2024
It was frightening to wake up this morning to headlines about a widespread IT issue disrupting many industries, including airlines, banks, 911 call centers, and even the Paris Olympics. If you’re like us, you likely jumped to your computer to see if you’d been impacted.
[Read More](https://blog.innovativeinc.net/blog/what-you-should-know-about-todays-microsoft-outage)
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[](https://blog.innovativeinc.net/blog/promotion-announcement-calen-vesper-senior-accountant)
[Life at Innovative](https://blog.innovativeinc.net/blog/topic/life-at-innovative)
## [Promotion Announcement: Calen Vesper, Senior Accountant](https://blog.innovativeinc.net/blog/promotion-announcement-calen-vesper-senior-accountant)
By: [Stephanie Hurd](https://blog.innovativeinc.net/blog/author/stephanie-hurd)
April 29th, 2022
We are thrilled to congratulate Calen Vesper on her recent promotion to Senior Accountant! 🎉 Calen joined the team as an administrative assistant back in 2016. And we quickly learned what a rockstar team member she is. While excelling in her administrative duties, Calen began taking on more bookkeeping and general accounting functions until she earned the role of staff accountant in 2019. Calen reports to Rose Fetters, Director of Finance, who is thrilled to have another Innovator who loves numbers and spreadsheets as much as she does! Rose has been constantly impressed with the way Calen rises to every challenge. Calen is responsible for Innovative's general ledger. She spends her days reviewing reconciliations, managing the close process, and analyzing financial statements. She also plays a key role in the overall budgeting and forecasting process while managing the general office administration. As if that wasn't enough to keep her busy, Calen is currently working on finishing her associate degree in accounting at Hagerstown Community College. "Innovative is committed to creating pathways for our team to grow along with the company. Calen's promotion is another example of how we're successfully building out our leadership team from within," Rose said. If you've been paying attention, you'll know this is one of many recent Innovative promotions as we've been actively growing our team, ramping up for future expansion. We created more than ten new positions and expanded our leadership team through internal promotions over the past year.
[Read More](https://blog.innovativeinc.net/blog/promotion-announcement-calen-vesper-senior-accountant)
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[](https://blog.innovativeinc.net/blog/promotions-tyler-snyder-and-alex-samuel)
[Life at Innovative](https://blog.innovativeinc.net/blog/topic/life-at-innovative)
## [Promotions: Tyler Snyder and Alex Samuel](https://blog.innovativeinc.net/blog/promotions-tyler-snyder-and-alex-samuel)
By: [Stephanie Hurd](https://blog.innovativeinc.net/blog/author/stephanie-hurd)
March 28th, 2022
It's been an exciting few months for the Innovative team! We're thrilled to congratulate two of our earliest employees on their recent promotions to the highest ranks of Innovative's executive team.
[Read More](https://blog.innovativeinc.net/blog/promotions-tyler-snyder-and-alex-samuel)
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[](https://blog.innovativeinc.net/blog/buying-hardware-from-your-msp-vs-popular-retailers-costs-benefits)
[Technology Strategy](https://blog.innovativeinc.net/blog/topic/technology-strategy) | [Purchasing](https://blog.innovativeinc.net/blog/topic/purchasing) | [Outsourced IT Support](https://blog.innovativeinc.net/blog/topic/outsourced-it-support)
## [Buying Hardware from Your MSP vs. Popular Retailers: Costs & Benefits](https://blog.innovativeinc.net/blog/buying-hardware-from-your-msp-vs-popular-retailers-costs-benefits)
By: [Stephanie Hurd](https://blog.innovativeinc.net/blog/author/stephanie-hurd)
March 15th, 2022
Be prepared for some sticker shock the next time you go to replace hardware in your business. Computer component costs have gone up 20% to 40% since 2020. Business-grade PC prices have doubled since 2019, thanks to the perfect storm of inflation paired with increased demand and decreased supply.
[Read More](https://blog.innovativeinc.net/blog/buying-hardware-from-your-msp-vs-popular-retailers-costs-benefits)
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[](https://blog.innovativeinc.net/blog/why-include-a-contingency-in-your-it-project)
[Technology Strategy](https://blog.innovativeinc.net/blog/topic/technology-strategy) | [Business Strategy](https://blog.innovativeinc.net/blog/topic/business-strategy) | [Outsourced IT Support](https://blog.innovativeinc.net/blog/topic/outsourced-it-support)
## [Why include a contingency in your IT project?](https://blog.innovativeinc.net/blog/why-include-a-contingency-in-your-it-project)
By: [Stephanie Hurd](https://blog.innovativeinc.net/blog/author/stephanie-hurd)
February 21st, 2022
Do you like surprises? The answer probably depends on the context. You welcome surprises like lottery winnings and visits from an old friend. But surprises like, “Hey, we need an extra $5,000 to finish this project that’s already started” are very unwelcome. That’s where a contingency comes in.
[Read More](https://blog.innovativeinc.net/blog/why-include-a-contingency-in-your-it-project)
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[](https://blog.innovativeinc.net/blog/new-team-members-december-2021)
[Life at Innovative](https://blog.innovativeinc.net/blog/topic/life-at-innovative)
## [Welcoming Our Newest Team Members](https://blog.innovativeinc.net/blog/new-team-members-december-2021)
By: [Stephanie Hurd](https://blog.innovativeinc.net/blog/author/stephanie-hurd)
December 30th, 2021
Here we grow again! Twenty-twenty-one has been an exciting year filled with big changes and accomplishments. Over the Summer, we expanded our management team and promoted five employees to newly created management positions. Now, we’re thrilled to introduce six new employees we’ve welcomed to the Innovative family over the past few months.
[Read More](https://blog.innovativeinc.net/blog/new-team-members-december-2021)
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- [mailto:?body=https://blog.innovativeinc.net/blog/new-team-members-december-2021](mailto:?body=https://blog.innovativeinc.net/blog/new-team-members-december-2021)
[](https://blog.innovativeinc.net/blog/how-millennials-introduced-google-docs-to-the-workplace)
## [How Millennials Introduced Google Docs to the Workplace](https://blog.innovativeinc.net/blog/how-millennials-introduced-google-docs-to-the-workplace)
By: [Stephanie Hurd](https://blog.innovativeinc.net/blog/author/stephanie-hurd)
December 30th, 2021
As a fellow elder millennial, Iliza Shlesinger said, “Gather round Snapchat children, let me tell you the story of the landline.” Or, in this case, the story of how millennials introduced Google Docs to the workplace. There was a time when Microsoft Office exclusively ruled the corporate world and still does in many ways. But as the first wave of millennials started entering the professional workforce in the early 2000s, they expected online document sharing and collaboration capabilities.
[Read More](https://blog.innovativeinc.net/blog/how-millennials-introduced-google-docs-to-the-workplace)
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- [mailto:?body=https://blog.innovativeinc.net/blog/how-millennials-introduced-google-docs-to-the-workplace](mailto:?body=https://blog.innovativeinc.net/blog/how-millennials-introduced-google-docs-to-the-workplace)
[](https://blog.innovativeinc.net/blog/google-workspace-vs.-microsoft-365)
[Technology Strategy](https://blog.innovativeinc.net/blog/topic/technology-strategy) | [Microsoft](https://blog.innovativeinc.net/blog/topic/microsoft) | [Business Strategy](https://blog.innovativeinc.net/blog/topic/business-strategy)
## [Google Workspace vs. Microsoft 365](https://blog.innovativeinc.net/blog/google-workspace-vs.-microsoft-365)
By: [Stephanie Hurd](https://blog.innovativeinc.net/blog/author/stephanie-hurd)
December 30th, 2021
Google Workspace vs. Microsoft 365 — which is best? Many people are passionately on team Microsoft or team Google when it comes to productivity suites. You may not even remember why you chose one or the other. It could have simply been what you knew was available way back when you started your business or first adopted the technology. Someone, at some point, came along and suggested switching from Google to Microsoft or from Microsoft to Google. When the question comes up, most organizations struggle to identify which solution is truly best for their business vs. which one was just the flavor of the month when they made the choice.
[Read More](https://blog.innovativeinc.net/blog/google-workspace-vs.-microsoft-365)
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[](https://blog.innovativeinc.net/blog/log4j-vulnerability-what-you-need-to-know)
## [Log4j Vulnerability: What You Need to Know](https://blog.innovativeinc.net/blog/log4j-vulnerability-what-you-need-to-know)
By: [Stephanie Hurd](https://blog.innovativeinc.net/blog/author/stephanie-hurd)
December 13th, 2021
12/15/2021 UPDATE: Be sure to investigate all endpoints for signs that unauthenticated users exploited the Log4j flaw. The nature of a zero-day exploit means that attackers were able to start exploiting the vulnerability before software vendors were even aware it existed. Evidence suggests exploitation attempts began as early as December 1. Additionally, Microsoft published an update yesterday stating they’ve “observed multiple threat actors leveraging the CVE-2021-44228 vulnerability in active attacks.” Microsoft Threat Intelligence Center (MSTIC) says these tracked threat groups include nation-state activity groups from China, Iran, North Korea, and Turkey. While no one detection tool is perfect, this Log4ShellEnumeration, Mitigation, and Attack Detection Tool is one of the more helpful tools we’ve found. But keep in mind that these tools alone cannot replace experienced IT and security professionals evaluating your systems for signs of exploitation. 12/14/2021 UPDATE: The US Cybersecurity & Infrastructure Security Agency (CISA) created a webpage specifically for sharing the most recent information related to the Log4j Vulnerability. Check the CISA’s Apache Log4j Vulnerability Guidance page regularly for new updates and additional information as it becomes available. 12/13/2021 ORIGINAL POST: Late last week, our team learned of a critical security vulnerability affecting systems that use Java-based programs. This article includes a basic explanation of our understanding to date and how our team is responding.
[Read More](https://blog.innovativeinc.net/blog/log4j-vulnerability-what-you-need-to-know)
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[](https://blog.innovativeinc.net/blog/microsoft-onenote-four-best-uses-for-productivity)
[Technology Strategy](https://blog.innovativeinc.net/blog/topic/technology-strategy) | [Microsoft](https://blog.innovativeinc.net/blog/topic/microsoft) | [Business Strategy](https://blog.innovativeinc.net/blog/topic/business-strategy)
## [Microsoft OneNote: Four Best Uses for Productivity](https://blog.innovativeinc.net/blog/microsoft-onenote-four-best-uses-for-productivity)
By: [Stephanie Hurd](https://blog.innovativeinc.net/blog/author/stephanie-hurd)
October 28th, 2021
Do you have piles of notes lying around your computer? Are you constantly writing things down in different notebooks, then scrambling to find where you put the notes from that last project update or team meeting? Microsoft OneNote is your answer. It has all the productivity and organization you need conveniently tied to all your other Microsoft applications and functions.
[Read More](https://blog.innovativeinc.net/blog/microsoft-onenote-four-best-uses-for-productivity)
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[All posts](https://blog.innovativeinc.net/blog/all) [Next](https://blog.innovativeinc.net/blog/author/stephanie-hurd/page/2)
#### Contact
**Headquarters**
13332 Pennsylvania Ave.
Hagerstown, MD 21742
[301-739-7414](tel:+13017397414)
**Washington, DC**
1717 K Street NW, Suite 900
Washington, DC 20006
[202-971-9991](tel:+12029719991)
#### Managed Services
- [Managed Services](https://www.innovativeinc.net/services)
- [Co-Managed Services](https://www.innovativeinc.net/co-managed-services)
- [Service Level Agreement](https://www.innovativeinc.net/service-level-agreement)
- [Pricing](https://www.innovativeinc.net/pricing)
- [Service Area](https://www.innovativeinc.net/service-area)
#### Areas of Expertise
- [Information Technology](https://www.innovativeinc.net/information-technology)
- [BCDR](https://www.innovativeinc.net/bcdr)
- [Cybersecurity](https://www.innovativeinc.net/cybersecurity)
- [Phone & Voice](https://www.innovativeinc.net/phone-voice)
- [Printer & Copiers](https://www.innovativeinc.net/printer-copiers)
#### About
- [About](https://www.innovativeinc.net/the-innovative-way)
- [Our Team](https://www.innovativeinc.net/our-team)
- [Privacy Policy](https://www.innovativeinc.net/privacy-)
- [Contact](https://www.innovativeinc.net/contact)
- [Book an Appointment](https://meetings.hubspot.com/shurd?uuid=e72ba9dd-044e-4670-8593-c28ca53244eb)